Target has for a long time been very forward when it comes to collaborating with other brands, and the list of previous collaborations includes celebrity favorite designers like Rodarte and Zac Posen, as well as well-known brands like Mulberry and Calypso St. Barths. The latest collaboration was however with Missoni, with products ranging from clothing to home decor to travel accessories, and sold out within hours.
Today Target announced their new collaboration: designer Jason Wu. Wu first launched his ready-to-wear collection in 2006 and has since then had a great career and a fast rise to fame. Admirers include First Lady Michelle Obama, who also chose a gorgeous white dress for the Inaugural Ball back in 2009.
First Lady Michelle Obama wearing Jason Wu (photo courtesy of People.com)
Designer Jason Wu (photo courtesy of nymag.com)
Several of the previous collaborations have caused an extreme hype and have been sold out in hours, also causing the Target website to crash. Even though the expectations aren't as high for this new line, mostly due to the fact that Jason Wu isn't as well-known as for example Mulberry or Missoni, KING is very much looking forward to see what this designer will come up with.
xo KING
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