Last year Zara launched it's online store exclusively for Europeans. But it has been confirmed today that on Wednesday September 7, the store will open it's online window to its American consumers. Although sometimes accused of mimicking high-end brands, Zara stores have always brought high-quality fashion at a very reasonable price.
It all started in a small room in Galicia, Spain, with a little sewing machine. Amancio Ortega, the founder of Zara, opened his first store in 1975. It featured clothes very similar to classic brands like Chanel but at a price that was affordable to the general public. As business grew, Ortega used his feel for classing trends and a fast-pace business model to target his fashion-conscious audience. The store expanded through Spain and then moved on across Europe and in the United States. The brand proved that high-quality and tasteful fashion can be available to everyone; and that something really big can always be traced back to it's humble roots.
0 comments:
Post a Comment