Stockholm Fashion Week

Yesterday was the conclusion of Mercedes Benz Fashion Week in Stockholm, Sweden. Let's take a look at some of the most outgoing Nordic looks for the upcoming season.

Dagmar: "Relaxed Luxury with Attitude"
In the past, Dagmar brought to mind dark, elegant colors and fabrics that fall nicely along the body curves. For the Spring/Summer 2012 collection though, we see vibrant colors and bolder cuts.

Rützou: "Sensual and Feminine"
Floral patterns and fine details are this designer's specialty.  For her new collection, Susanne Rützou brightens up with glowing white fabrics as well as some greys and beiges.  Contrary to Dagmar's aggressive looks, Rützou presents a delicate, earthy collection.

Altewai.Saome: "A Mix of Scandinavian Simplicity with International High Fashion"

Because their designs are so complex and innovative, Natalia Altewai and Ronda Saome seem to stick to a few classic colors that make it easier to focus on their designs. In their past collections black, dark blue, and white were the most prominent.  Now, they have started to experiment with a blood-red color that makes their new line stand out as they manage to keep their trademark style and experiment with more vibrant and dangerous looks at the same time.

    

Johanna Pihl won the Young Fashion Industry Award (YFI), created by Keri Ingvarsson. This award credits emerging designers in Sweden. They are given a chance to present their collection during the Mercedes Benz Stockholm Fashion week and compete to win the award.  Benefits include having their own runway show during the real MB Fashion Week in Stockholm and it is all funded by Mercedes Benz. It is a great opportunity for designers without the means to get exposure to be able to show their creativity to hundreds of fashion editors, buyers, and industry members. Here are some of her looks: